Service Design2025

Compass Card Redesign

Redesigning the Compass Card tap-to-enter and fare experience to be fast, intuitive, and accessible, with clear visual/audio/tactile feedback across real commuting contexts.

Compass Card Redesign

Project Details

Role

Lead UI/UX Designer

Timeline

12 weeks

Team

2Junior Designers

Skills

AccessibilityTransitInterface Design

Overview

The challenge was to create a digital experience that would resonate with users while maintaining brand consistency and pushing the boundaries of what's possible in the digital space.

Through extensive user research and iterative design processes, we developed a solution that not only met business objectives but exceeded user expectations. The focus was on creating intuitive interactions that guide users naturally through the experience.

The final product demonstrates how thoughtful design can transform complex problems into elegant solutions, creating meaningful connections between users and the brand.

40%

Increase in user engagement

2.5x

Improvement in conversion

98%

User satisfaction score

Gallery

Key screens and interactions from the project

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