SAPLINK – Tree Adoption & Corporate Gifting Platform

Overview

SAPLINK is a sustainability-driven platform that allows users to adopt, gift, and track real trees through verified reforestation projects. Designed for both individuals and businesses, the platform builds emotional engagement around environmental action by integrating data transparency, gamified impact dashboards, and corporate gifting tools. The goal was to transform climate action from a passive donation model into an interactive digital experience, helping organizations visualize their sustainability contributions in real time.

Research Insights

• •Conducted interviews with 8 environmentally conscious professionals and 3 small business owners.
• •Found that people want to see real, visual proof of their impact and prefer digital tools that connect their actions with measurable outcomes.
• •Businesses expressed a need for CSR (Corporate Social Responsibility) tools that are easy to integrate and showcase in client communications.

Key Features

• •Real-time tree tracking map connected to live reforestation databases.
• •Corporate gifting integration for employee rewards and client appreciation.
• •Personalized impact dashboards visualizing CO₂ offsets and forest growth over time.
• •"Decade of Action" branding — aligning users with the UN's 2030 sustainability goals.

Process Highlights

• •Ideation sessions → UX research → Persona development.
• •Information architecture mapping and user flow testing.
• •Interactive wireframes in Figma and usability sessions with 5 test users.
• •Iterative refinement to clarify calls to action and simplify the adoption journey.