Kalmont

Overview

Kalmont redefines e-commerce for adventure seekers by combining storytelling, personalization, and sustainability. The design aims to balance simplicity and discovery — providing users with a sense of serenity while shopping for technical gear.

Research Insights

• •6 interviews with outdoor shoppers and local retailers.
• •Found that current e-commerce sites felt overcrowded and commercial, reducing trust.
• •Users preferred fewer but emotionally engaging product stories rather than cluttered grids.

Key Features

• •Smart recommendation system tailored to trip type and skill level.
• •Minimalist, distraction-free interface to enhance focus.
• •Product storytelling cards featuring origin, materials, and sustainability stats.
• •Mood-based color palette inspired by mountains, earth, and sky tones.

Process

• •Competitive analysis of REI, Patagonia, and Arc'teryx websites.
• •Wireframes → High-fidelity Figma prototype → User testing with 7 outdoor hobbyists.
• •Iterated layout to reduce cognitive load and improve accessibility contrast.